Tricia is a seasoned marketing professional with over nine years’ experience and a proven track record of delivering business objectives in terms of Sales, Volume, Gross margin contribution and brand building metrics such as awareness, penetration and Trial. She is highly skilled in developing Integrated Marketing strategies and plans with core competency in Marketing Strategy, Brand building, Public Relations and Critical thinking.

She has worked across a wide portfolio of clients, majorly multi-nationals: Etisalat Nigeria, Unilever, GlaxoSmithKline, Nigerian Breweries, Nokia, Multichoice, British American Tobacco, MasterCard, Emirates, The Bridge Clinic, Japan Tobacco International, D, light, Wrigley’s and Coca-Cola designing and executing winning brand strategies for them